The Ultimate Sales Letter: Attract New Customers. Boost Your Sales
In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides: Completely updated text and examples Great headline formulas New exercises to spark creativity The best way to use graphics Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a
How To Make Anyone Like You From internationally renowned relationships expert Leil Lowndes comes this easy-to-read blend of tips, tricks and advice to charm anyone. This is the ultimate guide to the art of charming
Secrets Of The Millionaire Mind reveals the missing link between wanting success and achieving it! Have you ever wondered why some people seem to get rich easily, while others are destined for a life of
You, Inc.: The Art of Selling Yourself In YOU, INC. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his
Master Your Time, Master Your Life: The Breakthrough System To Get More Results, Faster, In Every Area Of Your Life "Time is money," as the saying goes, but most of us never feel we have
MÔ TẢ SẢN PHẨM : One Up On Wall Street: How To Use What You Already Know To Make Money In The Market More than one million copies have been sold of this seminal book
In this sharp, invigorating read, Fortune 50 consultant Stephen Harvill discovers twenty-one common behaviors of top earners across seven major industries that set them apart. These are the secrets of the world’s best salespeople who
From two leaders in executive education at Harvard Business School, here are the mental habits and proven strategies you need to achieve outstanding results in any negotiation. Whether you’ve “seen it all” or are just
The 7 Secrets Of Leadership Success Business leaders know they need to engage their workforce more in strategy; they know several of their senior players do not model the culture change they want to see;
Never Eat Alone Do you want to get ahead in life? climb the ladder to success? master networker keith ferrazzi says the secret is in reaching out to others - in using the power of
Start With Why has led millions of readers to rethink everything they do - in their personal lives, their careers and their organizations. Now Find Your Why picks up where Start With Why left off.
What you are today is not important... for in this
Quy cách: Bìa mềm Ngôn ngữ: tiếng Anh #### Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? How much do parents really matter? These
A crash course in managing productive, successful, and happy employees!Effective employee management is imperative to a business' success, but all too often management books turn the important details of best practices into tedious reading that
For more than fifteen years, Robin Sharma has been quietly sharing with Fortune 500 companies and many of the super-rich a success formula that has made him one of the most sought-after leadership advisers in
Thinking, Fast and Slow The phenomenal New York Times Bestseller by Nobel Prize-winner Daniel Kahneman, Thinking Fast and Slow offers a whole new look at the way our minds work, and how we make decisions.
Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Coleman's theory of building customer loyalty isn't about focusing on
With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want
Sách - Giải mã siêu trí tuệ Tên Nhà Cung Cấp Alpha Books Tác giả Vishen Lakhiani Người Dịch Nguyệt Minh Năm XB 2020 Trọng lượng (gr) 350 Kích thước 23 x 15 cm Số
Essential Managers: Leadership The practical guide that gives you the skills to succeed as a leader DK's Essential Managers series contains the know-how you need to be a more effective manager and hone your management
Freakonomics (New Edition) Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? How much do parents really matter? These may not sound like typical questions
Money: Vintage Minis Selected from the books Sapiens and Homo Deus by Yuval Noah Harari How did money come to be invented? Why does it now have such significance in our lives? Does it make us happier or unhappier?
Building and maintaining a successful team is no simple task. Even people who have taken their teams to the highest level in their field have difficulty recreating what accounted for their successes. Is it a
This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a
Putting The One Minute Manager To Work: How To Turn The 3 Secrets Into Skills The One Minute Manager, published in 1982, took the world by storm. More than 13 million copies have been sold
Everyone knows that high IQ is no guarantee of success, happiness, or virtue, but until Emotional Intelligence, we could only guess why. Daniel Goleman's brilliant report from the frontiers of psychology and neuroscience offers startling
Father of modern management, social commentator, and preeminent business philosopher, Peter F. Drucker analyzed economics and society for more than sixty years. Now for readers everywhere who are concerned with the ways that management practices
Think And Grow Rich Think and Grow Rich is a 1937 personal development and self-help book by Napoleon Hill. The book was inspired by a suggestion from Scottish-American business magnate and philanthropist Andrew Carnegie. While
From the multimillion-copy bestselling author of The 7 Habits of Highly Effective People--hailed as the #1 Most Influential Business Book of the Twentieth Century--The 3rd Alternative turns Dr. Stephen R. Covey's formidable insight to a
It’s not good enough to want it. You’ve got to know how to get it. Real estate titan, bestselling author, and TV star Donald J. Trump is the man to teach you the billionaire mind-set–how
Dive into the world of business with this lively introduction, whether you want to be an entrepreneur or a smarter consumer. With bright, infographic pictures, it describes how to start your own business, manage your
The Black Swan: Second Edition The Black Swan is a standalone book in Nassim Nicholas Taleb's landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a world we
My Warren Buffett Bible The 'Sage of Omaha', Warren Buffett, is well-known for his simple but invaluable principles regarding investing and finances, and countless businessmen and people looking to be smarter with their money have
Never Split The Difference: Negotiating As If Your Life Depended On It 'A master of persuasion.' Forbes 'This book blew my mind.' Adam Grant, bestselling author of Originals A former FBI hostage negotiator offers a
The TAO Of Warren Buffett Like the sayings of the ancient Chinese philosopher Lao-tzu in the Tao Te Ching, Warren Buffett's worldly wisdom is deceptively simple and enormously powerful in application. In The TAO Of
Stop waiting around for the career―and life―that you deserve and start taking the reins! Leading Women shows you how to claim power and respect, conquer your internal barriers, and change the world by helping other
Radio and television host Glenn Beck has experienced the rollercoaster of life like few others. From the suicide of his mother when he was just thirteen, to his eventual alcoholism, depression, divorce, unemployment, and health
Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he
The Art of War (Harper Perennial Modern Classics) Sun-tzu's The Art of War is the classic work on strategic thinking. Throughout recorded history, Sun-tzu's wisdom, rules, and philosophy have been eagerly embraced by warriors, leaders, and gentle
Bestselling author Tony Buzan brings his groundbreaking Mind Maps® system to the world of business. Tony Buzan has used his patented Mind Maps system to teach millions of people around the world how to unlock
Exponential Organizations Cuốn sách về Tăng trưởng, Đổi mới và Lãnh đạo năm 2014 của Frost & Sullivan Trong kinh doanh, hiệu suất là chìa khóa. Về hiệu suất, cách bạn tổ chức có thể
Relationships are at the heart of every positive human experience. Maxwell, a master communicator and relational expert, makes learning about relationships accessible to everyone. The most sophisticated leaders and salespeople will pick up on skills
Misbehaving: The Making Of Behavioural Economics From the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational
The Organized Mind: Thinking Straight In The Age Of Information Overload In The Organized Mind, New York Times and Sunday Times bestselling author and neuroscientist Daniel Levitin offers solutions for the problems of information overload. Overwhelmed by demands on your
In the newest edition of this valuable manual, Stephan Schiffman offers updated advice to salespeople about getting prospects and making the sale. It's not just what you do--it's what you don't do: Don't sell against
The world's bestselling guide to negotiation.Getting to Yes has been in print for over thirty years, and in that time has helped millions of people secure win-win agreements both at work and in their private
Learn how to get your listener's attention, keep her interest, and make your point--all in thirty seconds! Milo Frank, America's foremost business communications consultant, shows you how to focus your objectives, utilize the "hook" technique,
The Fourth Industrial Revolution The founder and executive chairman of the World Economic Forum on how the impending technological revolution will change our lives We are on the brink of the Fourth Industrial Revolution. And
Through his years of intensive work consulting to companies including Procter & Gamble, Sony, Toyota, Microsoft, Ford and Ernst & Young, with his firm The Energy Project, Schwartz has developed a powerful program for changing
How To Get To The Top Do you want to get to the top? Do you want to know how to rise above the crowd and become a leader in your field? In How to
The Infographic Guide For Entrepreneurs: A Visual Reference For Everything You Need To Know Everything you need to know about starting your own independent business—and earning big—through easy-to-understand infographics. Start your dream business, optimize your
Warren Buffett Management Secrets The book is divided into several sections covering Warren Buffett's personal business management. Managing one's life - focuses on Buffett's insistence on a good education, picking one's heroes early in life,
Be inspired to transform your business to change the world. Do you ever wonder how successful businesses can be used as a force for good? Do you sometimes feel conflicted by the principles of capitalism?
What You Do Is Who You Are: How To Create Your Business Culture Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author, combines lessons both from history and from modern organizational
Way Of The Wolf: Straight Line Selling: Master The Art Of Persuasion, Influence, And Success Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step
The phenomenal international bestseller that shows us how to stop trying to predict everything - and take advantage of uncertainty What have the invention of the wheel, Pompeii, the Wall Street Crash, Harry Potter and
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new
In this original, eye-opening work, authors David Marcum and Steven Smith argue that the upside of ego is as powerful as the downside and answer questions about ego that have been a mystery to most